Digital marketing for healthcare that patients can find, trust and book
Digital marketing for healthcare is the planned use of Google Search, Google Maps, your website, ads and WhatsApp so that the right patients find your practice, see enough to trust it, and book an appointment without a struggle. We plan it for Indian clinics, hospitals and labs, inside the medical advertising rules that apply to you.
- Google Partner
- HubSpot certified
- Since 2021
Tell us about your practice
Clinic, hospital, lab or specialty centre: share where patients find you today. We start with a discovery call, then send a quote for the scope that fits.
- Ad copy checked against medical advertising rules before launch
- Profiles and ad accounts stay in your practice's name
We use your details only to reply to your request. Read our privacy policy.
What digital marketing for healthcare covers, and who this page is for
This page sits under our digital marketing services and covers what is common to every kind of healthcare business: how patients search, what makes them trust a practice, how your Google profile works, how appointments get booked and which advertising rules apply.
The short answer
Healthcare marketing works when a patient can find you at the moment of need, check that you are qualified and real, and book in two taps.
Most of the work is unglamorous: a correct Google Business Profile, pages that answer what patients ask, phones and WhatsApp that get answered, and ads written inside the rules. We do that groundwork first, then spend on ads.
Clinics and polyclinics
Single-doctor practices up to multi-specialty clinics with several doctors on rotation.
Hospitals
Departments, OPD appointments, emergency calls, insurance and cashless questions.
Diagnostic labs
Test searches, home sample collection, report access and referral doctors.
Specialty centres
Dental, skin, fertility, physiotherapy and other single-specialty practices.
The digital marketing services we run for healthcare businesses
We run nine services for clinics, hospitals, labs and specialty centres, and pick the mix that fits your practice, your city and your budget. Most practices start with search, the website and appointment tracking, and every ad, page, post and message is checked against the medical advertising rules on this page before it goes live.
SEO
Your Google Business Profile, doctor listings and pages for the conditions, tests and treatments patients search near you.
How we provide it for SEO
- A profile for each real location and public-facing doctor, kept within Google's practitioner rules
- Pages for each location, department, doctor and common test, in patients' words and fixed for phones
- Technical fixes, and the same name, address and timings across directories such as Practo and Justdial
What you see in the report
Positions for your main searches, profile calls and direction requests, and enquiries from organic search.
Google Ads
Search campaigns for the consultations, tests and procedures patients book, run inside Google's healthcare and medicines policy.
How we provide it for Google Ads
- Campaigns by location and service, with call and location details shown on the ad
- Ads, keywords and landing pages checked for medicine names and claims before launch
- No remarketing or audiences built on health interests, as Google's policy requires
What you see in the report
Spend, calls, chats and forms by campaign, cost per enquiry, and enquiries that became appointments.
Meta Ads (Facebook and Instagram)
Ads about your services, doctors and timings, shown to people living near your practice.
How we provide it for Meta Ads
- Copy and creatives with no "best" wording, testimonials or before-and-after images
- Lead forms with a consent line, or click-to-WhatsApp ads that reach your front desk
- Targeting by area and age around each location, never by a health condition
What you see in the report
Reach, spend, cost per enquiry, and the chats and forms that turned into booked visits.
Social media management
Regular posts on your Instagram and Facebook pages, so patients who check you see real doctors, real rooms and current timings.
How we provide it for social media management
- A monthly calendar: doctor introductions with name, qualifications and registration number, facility photos and holiday notices
- Replies to comments and messages that never confirm someone is a patient
- Every post approved by your practice before it goes out
What you see in the report
Posts published, reach, profile visits and messages received each month.
Email marketing
Appointment reminders, report alerts and patient information emails, sent only to people who agreed to receive them.
How we provide it for email marketing
- Opt-in lists only, with consent recorded under the Digital Personal Data Protection Act and an unsubscribe link in every email
- Reminders, timings and health information reviewed by your doctors, with no promotional health claims
- No bought lists, and no patient data used for ad targeting
What you see in the report
Emails sent, opens, clicks, unsubscribes, and reminders followed by a booked visit.
WhatsApp marketing
WhatsApp Business API set up for bookings, confirmations and reminders, on the channel many patients already use to book.
How we provide it for WhatsApp marketing
- Click-to-WhatsApp buttons on your ads, profile and website, with quick replies that offer slots and the address
- Approved templates sent only to patients who opted in: confirmations, directions, preparation steps and follow-up reminders
- Follow-up flows for missed calls and unanswered chats, with a person taking over medical questions
What you see in the report
Chats started by source, chats that booked, and reminders delivered.
Conversion rate optimisation (CRO)
Changes to your website and landing pages so more of the patients who arrive go on to call or book.
How we provide it for conversion rate optimisation
- Landing pages per service and location, with the doctor, timings, address and one clear booking route
- Short forms with a consent line, faster pages on phones, and a booking flow tested on real devices
- A/B tests on headlines, layouts and buttons, one change at a time
What you see in the report
Visit-to-enquiry rate by page, form drop-off, page speed and the outcome of each test.
Content
Pages, posts, short videos and ad creatives that explain conditions, tests and visits in plain words.
How we provide it for content
- Patient information pages and FAQs drafted by us and reviewed by your doctors before anything goes live
- Short videos of your doctors explaining a visit or a test, filmed at your practice
- Creatives with real photos of your practice, never stock patients, and no patient in frame without written consent
What you see in the report
Pages and posts published, the searches they appear for, and enquiries that started on them.
Reporting and tracking
Tracking that ties every call, chat, form and booking to the channel that brought it.
How we provide it for reporting and tracking
- GA4 and conversion tracking on calls, WhatsApp clicks, forms and booking links
- Tracked numbers on ads, and a lead source field in your CRM or front-desk register
- Appointments kept, checked with your front desk each month
What you see in the report
One monthly report in plain terms: enquiries, cost per lead, appointments by source and what we change next.
Find your specialty: the patient path and the page written for it
Each kind of practice gets patients in a slightly different way. Pick yours to see the usual path a patient takes, what to fix first, and the page that covers your field in full.
Individual doctors and specialists
- What patients type
- The specialty and the area, or the doctor's own name after a referral.
- Fix first
- A correct practitioner profile on Google, with qualifications, registration and consultation timings that match the clinic board.
Covers the personal side: practitioner profiles and what an individual doctor may publish.
Typical patient path
- Referral or symptomA family doctor names a specialist, or a symptom prompts a search.
- Name checkThe patient searches the doctor's name to confirm degrees and experience.
- Timings and locationWhich clinic, which days, how far.
- Call or WhatsAppMany bookings start with a message or a call.
Dental clinics
- What patients type
- A treatment and a locality, often with "open now" or "Sunday" when there is pain.
- Fix first
- Treatment pages that explain the steps and number of visits, and a phone that is answered in the evening.
Covers treatment-led plans and the dental council rules that apply to clinics.
Typical patient path
- Pain or a planned treatmentUrgent cases search late and book fast. Planned cases compare for weeks.
- Maps comparisonPhotos of the clinic, timings and review replies decide the shortlist.
- First visitDiagnosis and a treatment plan across several visits.
- Return visitsReminders keep the plan on track.
Clinics and polyclinics
- What patients type
- "Clinic near me", a specialty with the colony name, or a visiting consultant's name.
- Fix first
- One practice profile plus correct listings for each doctor, and a weekly roster on the website that patients can trust.
Covers multi-doctor rosters, visiting consultants and local campaigns.
Typical patient path
- Need in the neighbourhoodDistance and timings matter more than brand.
- Which doctor, which dayThe patient looks for the roster before calling.
- Slot bookedBy call, WhatsApp or a booking link.
- Walk-in on the dayDirections and parking details save a lost visit.
Hospitals
- What patients type
- A department or procedure with the city, a doctor's name, or "cashless" with their insurer's name.
- Fix first
- Department pages, doctor profiles, the emergency number on every page, and a current list of insurers and TPAs.
Covers departments, OPD and IPD enquiries, and insurance questions.
Typical patient path
- Diagnosis or referralOften a family member does the searching.
- Department and doctor checkWho leads the department, and what the hospital is accredited for.
- Insurance questionIs my policy accepted, is it cashless.
- OPD appointment or helpline callThen admission, if needed.
Diagnostic labs
- What patients type
- The test name, "home sample collection", or a health package with the area.
- Fix first
- A page per common test with preparation steps, the collection areas you serve, and a clear way to get reports.
Covers test menus, home collection and referral doctor relationships.
Typical patient path
- Prescription in handThe doctor has named the test, so the search is exact.
- Preparation and timingFasting, report time, home visit or walk-in.
- Slot bookedUsually on WhatsApp or by phone.
- Report deliveredA smooth report step brings the next test back to you.
Skin and cosmetic clinics
- What patients type
- A skin or hair concern, a treatment name, and often a search on Instagram as well as Google.
- Fix first
- Who treats the patient and their qualification, shown plainly, and ad copy that makes no result claims.
Covers consultation-led campaigns and the stricter rules on cosmetic claims.
Typical patient path
- Concern noticedResearch starts on social media and Google together.
- Credentials checkIs the person treating me a qualified dermatologist.
- Consultation bookedUsually after a WhatsApp conversation.
- Treatment planSeveral sessions, decided at the clinic.
IVF and fertility centres
- What patients type
- Questions first, often late at night, then centre names and the city.
- Fix first
- Private, low-pressure ways to ask a question, and information pages reviewed by your doctors. No success-rate claims.
Covers long decision cycles, privacy and counselling-led enquiries.
Typical patient path
- Months of researchThe couple reads widely before any call.
- Private enquiryWhatsApp or a short form, rarely a walk-in.
- Counselling consultationTests and a plan follow.
- Treatment cycleLong contact, so every follow-up message matters.
Physiotherapy clinics
- What patients type
- A pain or injury with "near me", or "physiotherapy at home" after surgery.
- Fix first
- The areas you cover for home visits, session timings, and links with the orthopaedic surgeons who refer to you.
Covers home visits, session packages and referral links.
Typical patient path
- Pain, injury or surgeryMany patients arrive on a surgeon's advice.
- Close to homeDistance decides, because sessions repeat.
- First assessmentAt the clinic or at home.
- Sessions over weeksReminders reduce missed sessions.
Run more than one kind of practice?
A hospital with a lab, or a clinic chain with a dental wing, needs one plan across all of them. We build that plan with you.
How patients in India look for a doctor, a clinic or a lab
Patients search close to home and close to the moment of need, so Google Maps and the profile behind your pin do much of the work. A few facts frame the plan.
Google ranks local results on relevance, distance and prominence, and says there is no way to pay for a better local ranking.
Source: Google Business Profile Help, "Tips to improve your local ranking on Google", opened 18 October 2026Registered allopathic doctors in India as of March 2026. In most cities a patient has many choices within a few kilometres.
Source: IBEF, Healthcare Industry in India, updated September 2026Gross health insurance premium in FY 2025-26, up from ₹1,18,688 crore in FY 2024-25. Insurance and cashless questions now come up early in a search.
Source: IBEF, Healthcare Industry in India, updated September 2026Near me, open now
Urgent searches are about distance and timings. A profile with wrong hours loses that patient to the next pin.
The name check
After a referral, patients search the doctor's name. What they find there, or do not find, decides the call.
Family does the searching
For hospital care and older patients, a son or daughter often researches and books. Write for them too.
Directories and your own channels
Listings on Practo or Justdial bring searches too. Treat them as extra doors, and keep your own profile and website as the main one you control.
The six steps from symptom to return visit, and where patients drop off
Every healthcare business shares this path. Select a step to see what the patient needs, what usually goes wrong, and what we set up.
What the patient needs
Words for what they feel. They type symptoms, not specialty names, so "knee pain while climbing stairs" comes before "orthopaedic".
What goes wrong
The website only lists specialty names and services in medical terms, so the search never connects with the practice.
What we set up
Plain-language pages for the conditions you treat, reviewed by your doctors, linked to the right department or doctor.
What the patient needs
A result close to them, open when they can come, in Maps and in search.
What goes wrong
Duplicate or unverified profiles, a wrong category, a pin in the wrong lane, or hours that changed last year.
What we set up
A clean Google Business Profile for each real location, matched details across directories, and local search ads where they pay.
What the patient needs
Proof that the doctor is qualified and the place is real: degrees, registration, photos, and how others were treated.
What goes wrong
Stock photos, missing doctor profiles, unanswered reviews, or claims that read like an advertisement for a cure.
What we set up
Doctor profiles, real facility photos, review replies that never reveal patient details, and copy checked against the rules.
What the patient needs
A quick answer by the route they chose: a call, a WhatsApp message or a booking link.
What goes wrong
The phone rings out during the OPD rush, WhatsApp messages wait until night, and the website form goes to an inbox nobody reads.
What we set up
One booking route per channel, WhatsApp Business quick replies, missed-call follow-up, and call tracking so you see which channel rang.
What the patient needs
To arrive without confusion: the right building, the right floor, the documents to bring.
What goes wrong
The pin points to the back gate, there is no parking note, and the patient is not told to fast before a test.
What we set up
A confirmation message with directions, preparation steps and the doctor's name, sent before the visit.
What the patient needs
A reminder for the follow-up, the report on time, and an easy way to come back.
What goes wrong
Follow-ups depend on the patient remembering, so the second visit goes to whichever clinic shows up first in search.
What we set up
Follow-up reminders sent with the patient's consent, report alerts for labs, and reports on which channels bring patients back.
What patients check before they trust a practice
A patient choosing a doctor is taking a risk, so they look for signs that the practice is real and qualified. These signals are factual, and none of them needs a claim the rules forbid.
Qualifications and registration
Each doctor's degrees, specialty and medical council registration number, shown the same way on the website, the profile and the clinic board.
Real photos of the place
Entrance, reception, signage and treatment rooms, taken at the practice. No stock images and no patients in frame without written consent.
Timings that match reality
Doctor-wise days and hours, holiday hours and emergency contact, updated when the roster changes.
Accreditation, stated exactly
NABH or NABL status shown only if held, with the scope it covers. Patients and reviewers can check it.
Review replies
Calm, polite replies to every review, without confirming that the person was a patient or mentioning any treatment.
Clear information pages
What to expect at a consultation, how a test works, what to bring. Written plainly and checked by your doctors.
Patients find you but do not call?
Often the gap is trust, not reach. We look at what a new patient sees in the first minute and fix that before adding spend.
Google Business Profile for medical practices: practice and doctor listings
Your Google Business Profile is the panel patients see in Maps and search. Medical practices have their own rules on it, because Google treats doctors as individual practitioners.
The practice profile
Google's guidelines say that where several practitioners work at one location, the organisation should create a profile for that location, separate from the practitioners' own profiles. The name must be the real name on the signboard, with no added keywords or locality names.
Source: Guidelines for representing your business on Google, opened 18 October 2026
The doctor profiles
A doctor who is public-facing and available at the verified location during stated hours may have a practitioner profile, but not one profile per specialisation. A solo doctor at a branded clinic shares one profile, named in the form "Brand: Doctor's name".
Source: the same Google guidelines page. Duplicate and mismatched listings are a common reason profiles get suspended.
Your profile score
0of 12 in place
Start with verification, the right category and hours. Ads sent to an unfinished profile lose patients at the first look.
Help Me Complete My ProfileThis score counts only your own ticks. It is a checklist, not a ranking forecast. Nothing you tick is sent anywhere.
How an enquiry becomes a booked appointment
Marketing that brings calls nobody answers only moves the problem. We set up the appointment flow alongside the campaigns, so every enquiry has a next step and a record of where it came from.
- 1
Tap to contact
Call, WhatsApp or Book from the profile, ad or page.
- 2
Quick reply
A person, or a WhatsApp reply with slot options.
- 3
Slot confirmed
Doctor, date and time agreed and recorded.
- 4
Reminder
Directions and preparation steps the day before.
- 5
Source recorded
The visit is tagged with the channel that brought it.
| Route | What the patient expects | What to set up | What we track |
|---|---|---|---|
| Phone call | Someone answers, knows the roster and can book | A call script, a callback rule for missed calls, a tracked number on ads | Calls by source, missed calls, calls that became bookings |
| WhatsApp Business | A reply in plain words, with slots and the address | Quick replies, a greeting message, labels for new and returning patients | Chats started from ads and the profile, chats that booked |
| Website form | A call or message back, and their details kept private | A short form, a consent line, alerts to the front desk | Form enquiries by page and campaign |
| Booking link or app | Real open slots for the doctor they chose | The link on the profile and key pages, synced with your schedule | Bookings by source, where the tool allows it |
| Walk-in from Maps | The pin leads to the right door, timings are right | Correct pin, entrance photo, parking and floor note | Direction requests from the profile |
Enquiries arrive, appointments do not?
We map how calls, chats and forms are handled today, then fix the flow before we add more traffic.
Medical advertising rules in India that shape every campaign
Four sets of rules decide what a healthcare business in India may say online. We read the source documents and plan every ad, page and post inside them. What follows is our summary of the official texts as of 18 October 2026, not legal advice.
National Medical Commission rules
- The NMC Registered Medical Practitioner (Professional Conduct) Regulations, 2023 were published on 2 August 2023 and held in abeyance by an amendment dated 23 August 2023. The 2002 Code of Medical Ethics Regulations remain the code in use.
- On 6 October 2026 the NMC issued guidelines on ethical advertising by hospitals and doctors. Doctors' posts must show name, qualifications and registration number (clause 3.2).
- Not allowed: patient testimonials, paid or fake reviews, before-and-after photos, and words such as "best", "No.1" or "100% success" (clauses 3.2 and 8.1).
- Agency fees must not be linked to individual patient referrals, and AI-generated promotional campaigns are prohibited (clauses 8.1 and 7.2).
- Hospitals may share factual details: departments, facilities, equipment, accreditation, emergency services and charges (clauses 8.3 and 9.1). Hiring an agency does not move the responsibility away from the practice (clause 4.4).
Drugs and Magic Remedies Act, 1954
- Section 3 bars any advertisement suggesting a drug for conditions in the Schedule, which includes cancer, diabetes, heart disease, high or low blood pressure, obesity and sterility in women.
- It also bars drug advertisements about miscarriage or contraception, sexual capacity and menstrual disorders.
- Section 4 bars drug advertisements that give a false impression or make a false claim.
- Section 7 sets penalties of up to six months' prison, a fine or both for a first conviction, and up to one year for a repeat.
- For clinics, the risk is any ad that ties a medicine or product to curing a Schedule condition.
ASCI Code and guidelines
- Chapter I of the ASCI Code asks that claims be truthful and capable of proof, and that research be cited with its source and date.
- Ads addressed to people with illness, infertility, baldness or obesity must not go beyond what accepted medical practice considers prudent.
- Award or ranking claims for a hospital or treatment must show how the ranking was worked out (guideline dated 21 April 2022).
- Creators who give health advice must be qualified and state their qualification and registration up front (influencer guidelines, Addendum II, 6 March 2025).
- A guideline on labelling AI-generated content in ads is dated 17 September 2026 and applies three months after publication.
Google Ads healthcare policy for India
- Ads and landing pages must follow local law. Ads for services such as consultations are allowed; the limits fall on medicines and targeting.
- In India, ads for pre-natal gender determination are not allowed.
- Online pharmacies need LegitScript and Google certification and may not advertise prescription drugs. Over-the-counter medicines need Google certification.
- Health is a sensitive category for personalised ads, so remarketing lists, Customer Match and lookalike audiences built on health interests are not supported.
Enquiry forms and the data protection rules
The Digital Personal Data Protection Rules, 2025 were notified on 13 November 2025. Their notice and consent rules start eighteen months after notification, and the NMC guidelines of October 2026 already ask doctors and hospitals to comply (clause 7.6). We build enquiry forms with a plain consent line and collect only what is needed to reply.
Source: Ministry of Electronics and Information Technology, DPDP Rules 2025 gazette notificationConfirm the rules for your practice
Rules change, and they apply differently to a doctor, a hospital and a lab. Before any campaign goes live, confirm these points with your legal adviser, your State Medical Council or the professional body for your field. We flag every claim that needs your sign-off.
How we work with healthcare businesses
Five steps, the same for a single clinic or a hospital group. The examples change with your practice.
Discovery Call
We learn your practice, your goals, your patients and how appointments reach you today. No pitch, just the questions that matter.
Marketing Review
We check your website, ads, Google Business Profile and social profiles for wasted spend and quick wins. Starting fresh? We study your area and the practices patients compare you with.
Strategy and Proposal
We recommend which channels to use, in what order and with what budget split, and we tell you honestly what will and will not work for your practice.
Build and Launch
Website fixes, campaigns, profiles, content and call and booking tracking, all set up properly and checked against the rules before anything goes live.
Refine and Report
We adjust campaigns and content every week, and report each month on enquiries, cost per lead and how many became appointments.
We do not overpromise. We understand first, recommend honestly, then run the channels that fit your business.
Results we can share, stated plainly
Our two published cases are not healthcare accounts. We show them because they prove how we run search and paid campaigns across several cities, which is the same work a multi-location practice needs. We will not invent a healthcare result to fill the space.
A commercial kitchen equipment manufacturer. Google Search Ads on 100+ keywords across multiple cities, with strong results in every city.
Why it matters here: clinic chains and labs with several branches need the same city-by-city campaign structure and budget control.
A jewellery brand that wanted reach and sales. Paid campaigns on Google and Meta grew website traffic tenfold within one year and brought a steady flow of orders.
Why it matters here: a considered purchase with a long decision, much like planned treatment, rewards patient, tracked follow-up.
- 20+clients served
- 20+projects completed
- 25+years of combined team experience, 22+ in paid ads
- 8+team members, Google Partner and HubSpot certified
Featured by ANI News and The Print. Operating since 2021.
What affects the cost of digital marketing for a healthcare business
We do not publish fixed packages, because a single-doctor clinic and a 200-bed hospital need very different work. These are the factors that move the quote.
Locations and branches
Each real location needs its own profile, page and local campaign.
Departments and doctors
More specialties mean more pages, more profiles and more ad groups to manage.
Channels chosen
Profile and website work alone costs less than adding Google and Meta campaigns.
Ad budget
Paid to Google or Meta directly, separate from our fee, and set by your city and specialty.
Content and review time
Medical pages need your doctors' review, which shapes how much we publish each month.
Starting point and tracking
Fixing suspended profiles, old sites or untracked phone lines adds set-up work at the start.
Want a number for your practice?
Tell us your locations, specialties and channels. After a discovery call, we send a quote with the scope written out.
Questions to ask any healthcare marketing agency
Ask these of every agency you speak to, including us. The answers show how the work will be done.
| Question to ask | Why it matters | How we answer it |
|---|---|---|
| Who checks ad copy against medical rules? | A disapproved ad wastes days. A misleading one can bring a complaint to your council. | We check every ad and page against the rules on this page and send medical claims to you for sign-off. |
| Will you promise a number of patients? | Nobody controls how many people fall ill or choose a doctor. | No. We report what came in and what it cost, and tell you early when something is not working. |
| Whose name are the accounts in? | Losing a profile or ad account when an agency leaves is a common, costly problem. | Your practice owns the profile, the ad accounts and the website. We work with access you grant. |
| How do you count a result? | Clicks and form fills are not patients. | We track calls, chats and bookings by source, and ask your front desk for appointments kept. |
| What happens to patient data? | Enquiry forms collect personal and health details. | Short forms, a consent line, and no patient data used for ad targeting. |
Other services for healthcare businesses
Need one part of the work on its own? Each of these pages covers a single service for healthcare.
SEO for healthcare
Rank pages for the conditions, tests and treatments patients search.
SEO servicesHealthcare websites
A site built around doctors, departments and booking.
Website developmentPaid ads for healthcare
Google and Meta campaigns run inside healthcare ad policy.
Paid advertisingAI search for healthcare
Clear, citable answers for AI search tools and Google AI Overviews.
AI search optimisationQuestions healthcare owners ask about digital marketing
Can hospitals and clinics advertise in India?
Yes, within limits. The NMC guidelines of 6 October 2026 let hospitals share factual details such as departments, facilities, accreditation, emergency services and charges. Individual doctors are limited to formal announcements and patient information. Cure claims, "best" wording, testimonials and before-and-after photos are not allowed. Confirm the details with your State Medical Council before you publish.
Is it legal to run Google Ads for a clinic or hospital?
Yes. Google allows ads for medical services such as consultations, tests and procedures. Its healthcare policy restricts prescription drugs, online pharmacies and, in India, pre-natal gender determination. Health is also a sensitive category, so you cannot remarket to people based on a condition. The ad copy must still follow NMC and ASCI rules.
Can we ask patients to leave Google reviews?
Never pay for, reward, script or swap reviews. The NMC guidelines bar soliciting fake, paid or misleading reviews and bar doctors from requesting testimonials for promotion. Many practices simply keep a review link available without a request attached. Check with your council whether any wording you plan to use counts as soliciting, and reply to every review without revealing patient details.
Do we need a separate Google profile for every doctor?
Not always. Google's guidelines say a practice with several doctors should have its own profile, and each public-facing doctor may also have one. A doctor working alone at a branded clinic shares a single profile named "Brand: Doctor's name". No doctor should have one profile per specialisation. Duplicate listings are a common cause of suspension.
Is a Practo or Justdial listing enough?
It helps, but it should not be your only route. You do not control how a directory ranks or displays you, and the NMC guidelines now say platforms hosting doctors must not sell paid ranking. Keep your own Google Business Profile and website as the base, and treat directory listings as extra doors that point back to them.
How much should a healthcare business spend on digital marketing?
It depends on your locations, specialties and city, and we have not found a reliable published figure for India that we would stand behind. Most practices should fix the profile, website and phone handling first, because ad money spent before that is partly wasted. Ad spend is paid to Google or Meta directly. We quote our fee after a discovery call.
How long before we see more appointments?
Search ads and profile fixes can bring calls within weeks of going live, once tracking is in place. Organic search work usually takes several months to show. Nobody can promise a number of patients, because demand depends on season, competition and your own capacity. We report each month on what came in and what it cost.
Why was our healthcare ad disapproved or limited?
The notice names the policy, so start there. Common causes are prescription drug names in ads or keywords, claims on the landing page, and audiences built on health interests. Fix the exact ad, keyword or page the notice points to, then request a review. We check copy and pages against the policy before launch to avoid most of these.
Ready to make your practice easier to find and book?
Share a few details. We start with a discovery call about your practice and patients, then send a quote with the scope written out.
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- HubSpot certified
- 25+ years combined experience
- No patient-number promises
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