Landing Page Design Services That Turn Clicks Into Customers
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Built by a Team That Runs the Ads, Not Just the Design File
Our landing page design services cover one job from start to finish: taking a paid click and turning it into an enquiry. That means the offer, the copy, the design, the build and the form, handled together rather than passed between a designer who never saw the ad account and a developer who never saw the ad.
We are a digital marketing agency, not a design studio that also builds pages. The team behind these builds runs Google Ads and Meta Ads campaigns every day, which is why our pages are shaped by what the ad promised rather than by what looks good in a portfolio.
We recommend before we build
Every project starts by understanding what you sell and who buys it. Then we tell you what will work, including when a fix beats a rebuild.
You approve the draft first
Structure, copy and layout come to you as a first draft. Nothing goes into development until you have signed it off.
What Is a Landing Page, and What Do Landing Page Design Services Include?
A landing page is a single web page built for one campaign and one action. No menu, no secondary offers, no exit routes. There is the offer the ad promised, the proof that it is credible, and the form or call button that captures the response.
Requirement and strategy
What the page asks for, who it is written for, and which campaign feeds it. Agreed with you on a call before anything is written.
Copy and structure
Headline matched to the ad, benefit order, objection handling and calls to action, shared as a draft for your approval.
Design and build
Mobile-first layout in your brand, developed on WordPress, Shopify or custom HTML.
Forms and consent
Short forms, clear labels, and consent collected the way Indian data protection law now requires.
Speed and device testing
Checked across handsets, browsers and real network conditions before anything goes live.
Tracking setup
Conversion tracking sits inside your ad and analytics accounts, so we offer it as a separate service, quoted on its own.
Anything less than this is page design. It may look good and still cost you money on every click.
Where Ad Budget Actually Leaks
When a business tells us their campaigns are not working, the campaign is often fine. These five leaks account for most of what we find when we audit a paid account and the page behind it.
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Paid traffic is sent to the homepage
A homepage answers many questions for many visitors. Someone who clicked a specific ad arrives, sees eleven directions, and picks none of them.
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The page says something different from the ad
The ad offered a free site audit. The page opens with a company history. That gap between promise and arrival is the most common reason a click dies.
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It is slow on the phone most visitors use
Pages get tested on a fast connection and a good handset. Real visitors arrive on mid-range Android phones on patchy mobile data, where the same page behaves very differently.
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The form asks for too much
Nine fields for a first enquiry. Published research puts form abandonment around 81 percent once someone starts, with length among the top reasons given.
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Nothing is tracked
No thank-you page, no conversion event. The business knows what it spent and roughly how many calls came in, but cannot connect one to the other.
Not sure which of these is costing you money?
Send us the campaign and the page it points to. We will tell you what we find, and whether a fix would serve you better than a rebuild.
The Same Thousand Clicks, Two Destinations
This is what the destination choice is worth. The figures below are published medians, not our client results, and they show the shape of the gap rather than promise a number.
1,000 paid clicks, already bought and paid for
Homepage rate from published paid-traffic comparisons. Landing page rate is the all-industry median of 6.6% from Unbounce's analysis of 41,000 pages.
Same budget. Same ads. Same audience. The only variable is where the click lands. That is the entire argument for building the page properly, and it is why we treat the page as part of the campaign rather than as a separate project.
Landing Page, One-Page Website, or Full Website?
These three get sold interchangeably, which is how businesses end up paying for the wrong thing. They serve different purposes.
| Factor | Landing page | One-page website | Full website |
|---|---|---|---|
| Job | Convert one campaign audience | Introduce a small business | Serve every audience and query |
| Navigation | None, by design | Anchor links within the page | Full menu and site structure |
| Traffic source | Google Ads, Meta Ads, email, WhatsApp | Brand searches, listings, cards | Organic, direct, referral, paid |
| Number of actions | One | Two or three | Many |
| Organic ranking | Not the purpose | Limited | The point of it |
| Lifespan | As long as the campaign runs | Ongoing | Ongoing, growing |
If you are running ads, you want a landing page. If you want to be found on Google over time, you want website development services and an SEO plan. Most growing businesses need both, which is why we build them under one roof.
Landing Page Development Services for Every Campaign Type
The structure of a page changes with the campaign feeding it. A search click and a scroll-stopping video click arrive in completely different frames of mind, and the page has to meet each one where it is.
Google Ads landing pages
Built around search intent. The headline mirrors the query, the answer sits above the fold, and the page is structured so Google's landing page experience rating has something to reward.
Meta Ads landing pages
Built for interrupted attention. Visual continuity with the creative, a shorter route to the point, and destination rules checked before the campaign goes live.
Lead generation pages
For service businesses, manufacturers, clinics, consultants and B2B teams where the goal is a qualified enquiry rather than an instant sale.
Product launch pages
One product, one offer, one window. Built to carry launch traffic from several channels at once without diluting the message.
Event and webinar registration
Date, agenda, speakers, seats, and a registration form that does not ask for a life story before someone has decided to attend.
Click-to-call and WhatsApp pages
For businesses where enquiries come by phone. The button is the conversion, sticky on mobile, and every tap can be tracked.
Which type fits your campaign?
Tell us what you are running. We will recommend the format, the platform and a realistic delivery date.
Built on WordPress, Shopify or Custom HTML
We build landing pages in whichever format your business already runs on. The platform should follow how you plan to use the page after launch, not what is fastest for an agency to produce.
WordPress
Best when you want to edit copy yourself, run many campaigns and add pages over time.
Page builder access, reusable sections and easy duplication for the next campaign. Pairs with our WordPress website development.
Shopify
Best when the page has to connect to a live catalogue, cart and checkout.
Native product blocks, working add-to-cart and checkout continuity, consistent with your Shopify store build.
Custom HTML
Best when speed decides the outcome and the page will not change often.
No theme weight, no plugin load, the lightest possible build, hosted wherever you prefer.
Not sure which fits? Tell us how often the page will change and where your ad traffic comes from. That answers it in one conversation.
Standard on Every Build, and What We Quote Separately
We keep the line clear so there are no surprises in the invoice. These items are part of every landing page we deliver.
- Copywriting matched to your adHeadline, structure and calls to action written by us, not left for you to fill in.
- First draft shared for approvalYou see and confirm the direction before development starts.
- Mobile-first layoutDesigned for the small screen first, then widened, because that is where most traffic arrives.
- Speed work built inCompressed images, restrained scripts, and testing against real-device conditions.
- A consent-compliant formUnticked consent box, plain-language notice, linked privacy policy.
- WhatsApp and click-to-callWired, working and sticky on mobile where the campaign calls for it.
- SSL, schema and clean markupSecure by default, structured properly, heading order that makes sense.
- Full handoverFiles, source and access. Yours on completion, with no ownership fee attached.
Quoted separately, because the work sits outside the page
These involve access to your ad and analytics accounts or ongoing time after launch, so we price them on their own rather than folding them into a page cost.
Conversion tracking setup
A dedicated thank-you page, GA4 events, Google Ads conversion actions, Meta Pixel, tag management, and click tracking on call and WhatsApp buttons. Without this you cannot report a cost per lead, which means bidding runs on clicks instead of results.
Testing and improvement
Reading real traffic after launch and changing one element at a time. Roughly one landing page test in eight produces a meaningful result, so this works as a programme rather than a one-off.
Extra versions and languages
Additional matched pages for different intent groups, or a regional language version written to read naturally rather than translated word for word.
A Weak Landing Page Raises What You Pay Per Click
This is the argument a design studio cannot make, because it only becomes visible from inside an ad account.
Google treats landing page experience as one of the three parts of Quality Score, alongside expected click-through rate and ad relevance. Its own guidance describes it as how relevant and useful your landing page is to people who click your ad, and asks whether the information on the page corresponds to what the ad offered. Each part is rated below average, average or above average against other advertisers competing on similar keywords.
Quality Score feeds Ad Rank, and Ad Rank decides both your position and your cost per click. So a page that does not match its ad is not only losing conversions. It is quietly making every click on that keyword more expensive, on every campaign that points to it, for as long as it stays live.
Practitioner analysis reports cost-per-click reductions in the range of 15 to 30 percent on competitive keywords after moving from generic pages to properly matched ones, with no change to bidding. We do not promise that figure. We do build for the mechanism behind it.
Will Your Ads Even Be Approved?
Both platforms review the destination, not just the creative. Meta's advertising standards state that the review process may include the ad's associated landing page, and that the products and services promoted in an ad must match those promoted on the landing page.
Broken or mismatched links
A display URL pointing somewhere other than the destination, or a page returning an error, reads as a non-functional destination.
Promise and page do not match
An offer in the ad that the page does not deliver is treated as a low-quality experience and can affect delivery even without a formal rejection.
No privacy policy on the destination
A missing or hard-to-find policy is a repeated cause of destination flags. Every page we build links to one.
Claims the business cannot support
Guarantees and superlatives that look persuasive in a draft are the same phrases that attract review attention.
We run these checks before handover, alongside the rest of your Google Ads and Meta Ads management if we are running the campaigns too.
Fast on a Mid-Range Phone, Not Just on Your Laptop
Google measures page performance through Core Web Vitals using field data from real visitors. All three thresholds are judged at the 75th percentile, meaning three out of four real visits have to clear the bar.
That distinction matters more in India than almost anywhere. A page can feel quick on a founder's phone over office wifi and still fail in the field, because a large share of visitors arrive on mid-range Android handsets over mobile data. Lab scores flatter. Field data decides.
So we build light by default: compressed and correctly sized images, restrained third-party scripts, fonts loaded without blocking, and layout reserved so nothing jumps while the page settles.
LCP under 2.5 seconds
Largest Contentful Paint. How long before the visitor sees something substantial.
INP under 200 milliseconds
Interaction to Next Paint. How quickly the page answers a tap or a click.
CLS under 0.1
Cumulative Layout Shift. How much the page moves around while it loads.
Short Forms, and Consent Collected the Way the Law Now Requires
The form is where most landing pages lose the visitor they already paid for. Research across large page samples shows conversion falling as fields are added, with the sharpest drop after the first few, and roughly 81 percent of people abandoning a form once they have started.
Our working position for Indian lead generation is three to four fields: name, phone, and what they need. Phone is the currency here, not email. Every extra field has to earn its place by improving lead quality enough to justify the enquiries it costs you.
Unticked by default
The visitor makes an active choice. Nothing is assumed on their behalf, because pre-ticked boxes do not count as consent.
Not bundled
Marketing consent kept separate from the enquiry itself, so agreeing to one is not a condition of the other.
Notice linked, not buried
A plain-language line at the point of collection, linked to the full policy, as the DPDP Rules 2025 expect.
This costs nothing to build correctly and is expensive to retrofit across a catalogue of live campaign pages. We would rather set it up right the first time.
We Use AI for the Research. People Make the Decisions.
Before we write a word of your page, we want to know what is already working in your market and what buyers are actually asking. AI tools let us cover that ground in hours instead of weeks, so your page reflects the market as it is now rather than what worked two years ago.
What it does not do is decide. Structure, messaging, design and every claim about your business are handled by our team and checked against what you told us on the call. A page written entirely by a machine reads like one, and buyers notice.
Being useful to AI search matters too. Pages that answer questions clearly are the ones assistants like ChatGPT, Gemini and Perplexity quote when someone asks about your category, so we structure content to be readable by both people and machines.
Market and competitor scan
How competing businesses position the same offer, what they promise, and where the gap is that you can own.
Real buyer questions
The objections and doubts people raise in search and public forums, gathered so the page answers them before they are asked.
Headline and CTA variations
Multiple options generated quickly, then narrowed by our team to the ones worth putting in front of real traffic.
Ready to see a draft of your page?
One short call is enough for us to recommend a format and prepare a first draft for your approval.
Designed Around How Your Customers Really Behave
Most landing page advice online assumes a form submission is the goal and a desktop browser is the device. Neither assumption holds for most businesses we work with.
WhatsApp is often the real conversion
For many businesses, more enquiries arrive by WhatsApp than through any form. We build the button in as a first-class action, sticky on mobile, with a pre-filled message.
Phone calls still close deals
Higher-value purchases move to a call quickly. Click-to-call sits above the fold on mobile so the visitor never has to hunt for a number.
Written for the reader, not the boardroom
Analysis of large page samples shows plainly written pages converting at roughly twice the rate of pages written at a heavier reading level. We write in short sentences meant to be read on a phone.
Regional language versions where they help
If your audience responds better in Hindi or another regional language, we build a matched version rather than translating word for word, so the offer still reads naturally.
Your Campaign Should Not Wait on a Page
Every week a page sits unfinished is a week of budget not working, a season missed, or a competitor bidding unopposed on your keywords. Speed of delivery is part of the service, not a favour.
A single campaign landing page is typically ready in 3 to 5 working days once we have the offer, brand assets and access. Multi-section pages with custom design, integrations or a catalogue connection take 7 to 10 working days. Where a launch date is fixed, we agree the delivery date before starting and work backwards from it.
One honest caveat: the clock starts when we have what we need from you. The most common cause of delay on any web project is waiting on feedback, so we ask for review within two working days at each stage and tell you upfront what we need and when.
Understand First. Recommend Second. Build Only After You Approve.
We do not take a brief and disappear for a fortnight. The sequence below is how every landing page project runs, and you hold a decision point at two of the stages.
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1
We understand your requirement
You tell us what you sell, who buys it and what the campaign is meant to achieve. We ask about the offer, the objections you hear most, and what has been tried already.
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2
We review what exists today
Where there is a running campaign or a live page, we look at the keywords, ad copy and destination for mismatch and quick wins. Starting fresh? We study the market and competing offers instead.
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3Your call
We share our recommendation on a consultation call
Format, platform, page structure and what we believe will and will not work for your business. This is a conversation, not a pitch, and it is where the scope gets agreed.
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4Your approval
We send the first draft for your approval
Structure, copy and layout, presented as a draft you can mark up. Nothing moves into development until you confirm the direction. Changing a draft is quick. Changing a built page is not.
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5
Design and revisions
Your feedback goes into the design, mobile layout first and then desktop, in your brand colours and typography.
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6
Build on your chosen platform
WordPress, Shopify or custom HTML, with the form, WhatsApp button and call button wired and working.
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7
Testing across devices and networks
Handsets, browsers, form submissions and real-network speed checked before anything goes live.
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8
Launch, handover and optional tracking
The page goes live and all files and access come to you. If you have opted for tracking setup, we configure it and confirm the first conversions are recording correctly.
Ongoing changes and upkeep after launch can be handled through our website AMC plans, or taken in-house with full access.
What Focused Pages Did for a Jewellery Brand
Paid campaigns on Google and Meta, twelve months
A jewellery brand came to us wanting reach and, more importantly, sales. The campaigns were built across Google and Meta, with the destination treated as part of the campaign rather than an afterthought, so each audience arrived somewhere that matched what it had been shown.
Over twelve months, website traffic grew tenfold and that attention turned into a steady flow of orders. We are naming the outcome we can stand behind rather than a conversion rate we would have to dress up.
In a separate engagement, a commercial kitchen equipment manufacturer ran Google Search Ads across more than 100 keywords in several cities, holding strong paid search positions in every one. That volume of intent is exactly the case for building matched pages by intent group rather than pointing everything at one homepage.
Website traffic growth in 12 months through paid campaigns on Google and Meta
How to Choose Between Landing Page Design Companies
Most landing page design companies show the same portfolio of attractive pages. These seven questions separate them faster than any showreel, and they are worth asking us too.
- Who sets up the conversion tracking?If nobody does, the page cannot report cost per lead and you will be optimising blind. Ask whether it is included, extra, or simply not offered.
- Do I own the files and the design source?Ask before signing, not after. Ownership held back as leverage is common and entirely avoidable.
- Will I see a draft before you build?If the first thing you see is a finished page, every change becomes expensive and slow.
- How is the page tested for speed?A screenshot from a fast connection is not evidence. Ask how it performs for a mid-range phone on mobile data.
- Who writes the copy?If they only design and expect you to supply words, the page will not match the ad, and that match is the biggest single lever on conversion.
- How is form consent handled?If they have not heard of the DPDP Rules, the form they build is already behind where Indian law is going.
- What happens if the ad gets rejected?A team that runs ad accounts will have an answer. A team that only builds pages usually will not.
Agency, Freelancer, Page Builder or In-House?
All four routes are legitimate. They suit different situations, and the honest answer is that we are not always the right one.
| Route | Works well when | Where it falls short |
|---|---|---|
| DIY page builder | You are testing an idea and speed matters more than polish | Monthly fees, templated layouts, tracking usually incomplete, page tied to the tool |
| Freelancer | You have a clear brief, your own copy, and someone in-house to manage the work | Availability varies, and campaign context often sits outside their scope |
| In-house designer | You run campaigns constantly and need new pages every week | A salaried cost, and design skill alone does not cover copy, tracking and testing |
| Marketing agency | You want the page, the copy and the campaign handled as one piece of work | Costs more upfront than a template, and is unnecessary for a single throwaway page |
Every Quote Is Built Around Your Requirement
We do not publish package prices, because a page built for a single WhatsApp campaign and a page connected to a product catalogue are not the same product. Quoting a number before understanding the job would mean either overcharging you or cutting something you needed.
After a short call we send an itemised quote in writing, listing exactly what is included and what is not, before any work begins. What you approve is what you pay. All our services attract 18% GST as applicable, with a GST-compliant invoice issued for every payment.
Full billing terms are in our refund and payment policy.
What changes the number
- How much copy is written from scratch versus adapted from what you have
- Whether the design is fully custom or built on an existing brand system
- How many matched versions you need for different intent groups
- Integrations with your CRM, payment gateway or booking system
- Whether tracking setup and post-launch testing are added
- Delivery timeline, where a fixed launch date compresses the schedule
The Objection Changes by Industry. So Does the Page.
The mechanics stay the same across sectors. What changes is the doubt you have to answer before someone will hand over a phone number, and that decides what goes above the fold.
Considered B2B purchases
The doubt: can this supplier actually deliver at my scale?
- Manufacturing and industrial equipment
- Commercial kitchen equipment
- Logistics and supply chain
- IT and software services
Trust-led services
The doubt: is this person qualified, and will I be safe with them?
- Healthcare, clinics and specialists
- CA, legal and financial advisory
- Education and coaching
- Fitness and wellness
Consumer and retail
The doubt: is it worth the price, and will it look like the photo?
- Jewellery and D2C brands
- Fashion and clothing
- Salons and personal care
- Electric vehicles
High-value, long decisions
The doubt: this is a big commitment, so who else has done it?
- Real estate and property
- Interior design and architecture
- Travel and tourism
- Restaurants and hospitality
Not on this list? The approach does not change. We start by finding the objection that stops your buyer, then build the page around answering it.
Tell us your industry and your offer
We will come back with what we would put above the fold, and why. No cost, no obligation.
What We Commit To, and What We Will Not Do
No packages, no pressure. Here is what every client can hold us to, whatever the size of the project.
What we will always do
- Understand your business before recommending anything
- Share a written scope and cost before any work starts
- Send a first draft for your approval before building
- Write the copy to match the campaign that feeds the page
- Test on real devices and real network conditions
- Hand over files, source and access on completion
What we will never do
- Guarantee a conversion rate or a number of leads
- Publish claims about your business we cannot support
- Start development before you have approved the draft
- Hold files or access back after full payment
- Make a maintenance plan a condition of delivery
- Recommend a rebuild when the existing page can be repaired
Services That Work Alongside Your Landing Pages
A page is one part of the machine. These are the services that feed it and follow it.
Questions Business Owners Ask Before Commissioning a Landing Page
Straight answers to what we are actually asked, including the questions with awkward answers.
What is a landing page and how is it different from a website?
A landing page is a single web page built for one campaign and one action. A website is a set of pages built for browsing.
The landing page removes the menu, the other offers and the exit routes, leaving only the offer the ad promised and the way to respond to it. A website invites people to look around. A landing page asks them to do one thing.
Do I need a landing page if I already have a website?
If you are paying for traffic, yes.
A homepage is written to answer many questions for many visitors, so paid clicks arrive and scatter. Published comparisons put homepages at roughly 1 to 2 percent on paid traffic, while dedicated landing pages commonly convert several times better. If your traffic is only organic and brand searches, your website may be enough on its own.
Why is my landing page not converting?
In most audits it is one of five things: the page says something different from the ad, it loads slowly on a mid-range phone, the form asks for too much, the offer is not clear enough to act on, or nothing is tracked so the real drop-off point is unknown.
We check all five before recommending anything, because a fix is often cheaper and faster than a rebuild.
How much does a landing page cost in India?
There is no single figure, and any agency quoting one before understanding your requirement is guessing.
Cost is shaped by how much copy is written from scratch, whether the design is fully custom, how many matched versions you need, integrations with your CRM or payment gateway, and whether tracking and testing are added. After a short call we send an itemised quote in writing, before any work begins.
Do I see the design before you build it?
Yes. After the consultation call we prepare a first draft covering structure, copy and layout, and share it with you for approval.
Nothing moves to development until you have reviewed it and confirmed the direction. Changing a draft is quick and free of charge. Changing a built page is neither.
How fast can you build a landing page?
A single campaign page is typically ready in 3 to 5 working days once the offer, brand assets and access are with us. Multi-section pages with custom design or integrations take 7 to 10 working days.
Campaigns should not sit idle waiting on a page, so we agree the delivery date before starting. The clock begins when we have what we need from you.
Which platform should my landing page be built on?
WordPress if you want to edit copy yourself and add campaign pages over time. Shopify if the page must connect to your catalogue and checkout. Custom HTML if speed is the deciding factor and the page will not change often.
We recommend based on how you plan to use the page after launch, not on what is quickest for us to build.
Is conversion tracking included in the landing page cost?
No, it is quoted separately, because the work sits inside your Google Ads, Meta and analytics accounts rather than on the page itself.
It covers a dedicated thank-you page, GA4 events, Google Ads conversion actions, Meta Pixel, tag management and click tracking on call and WhatsApp buttons. We recommend it for anyone spending on ads, since without it you cannot report a cost per lead.
Do you use AI to build my landing page?
We use AI tools for the research stage: scanning how competitors position similar offers, gathering the questions real buyers ask, and producing headline and call-to-action variations worth testing.
Structure, copy decisions, design and the final page are handled by our team and checked against what you told us. AI shortens research. It does not replace judgement, and a page written entirely by a machine reads like one.
Will a landing page improve my Google Ads Quality Score?
It can. Google lists landing page experience as one of three parts of Quality Score, measuring how relevant and useful the page is to someone who clicked the ad.
A page that matches the ad, loads quickly and answers the query gives that component the best chance of rating well, and Quality Score feeds Ad Rank, which affects what you pay per click. We will not promise a specific score, because Google rates you against the other advertisers in your auction.
Should I have a separate landing page for each ad group?
Group by intent, not by keyword.
One page per keyword becomes unmanageable and most versions end up nearly identical. Start with three to five pages covering the intents that matter most, measure the difference, then expand. Two keywords that mean the same thing to a buyer can share a page perfectly well.
Can a landing page rank on Google organically?
Sometimes, but it is not what a campaign landing page is built for.
These pages are short by design, which gives search engines less context to work with, and they target transactional keywords that are among the most competitive. If organic visibility is the goal, a content-rich service page is the better instrument, and our SEO team builds those as separate work.
Does my landing page form need a consent checkbox?
Under the Digital Personal Data Protection Act 2023 and the DPDP Rules 2025, consent must be free, specific, informed, unconditional and unambiguous, given through clear affirmative action, with a plain-language notice at the point of collection.
Pre-ticked boxes and consent bundled into other terms do not qualify. Every form we build ships with an unticked box, a separate notice and a link to your privacy policy.
What happens if my ad is rejected because of the landing page?
Meta reviews the destination page along with the ad, and the products and services promoted in the ad must match those on the page. Common triggers are broken links, a mismatch between ad and page, and a missing privacy policy.
We check for these before handover. If a rejection is caused by something we built, we fix it at no charge.
Do I own the landing page after delivery?
Yes. Files, design source, page content and access are handed over once the project is fully paid.
There is no ownership fee, no lock-in, and no requirement to stay on a maintenance plan to keep using what you paid for.
Do you write the copy, or do I have to supply it?
We write it. Landing page copy has to match the ad that brings the click, so writing the two separately rarely works.
You supply the offer, the proof and any claims you are contractually or legally bound to. We handle the headline, the section order, the objection handling and the calls to action, and you approve it all in the draft stage.