Terms & Conditions

Throughout this document, the following terms carry the meanings given to them here:

• "Agency", "we", "us", "our" — Digital Marketing Cube, trading as DMC Solutions, its proprietor, and team members acting on its behalf.
• "Client", "you", "your" — Any individual, business owner, company, or organisation that engages the Agency for services or uses this website.
• "Services" — Any digital marketing, SEO, website development, website AMC, social media marketing, paid advertising management, or business consulting services provided by the Agency.
• "Proposal" / "Scope of Work" — The written document or email confirmation that describes the specific services, deliverables, timelines, and fees agreed for a particular engagement.
• "Deliverables" — Reports, creative assets, website pages, campaign setups, written content, and any other outputs produced by the Agency for the Client under a confirmed Proposal.
• "Ad Spend" — The advertising budget the Client allocates directly to platforms such as Google Ads or Meta Ads. This is separate from the Agency's management fee and is not paid to the Agency.
• "Confidential Information" — Any non-public business data, strategies, financial figures, account credentials, campaign performance, or proprietary processes shared by either party during the engagement.
• "Agreement" — These Terms and Conditions, read together with the Proposal and any written confirmation of acceptance by the Client.
• "Working Days" — Monday to Saturday, excluding public holidays observed in New Delhi, India.

2.1 Services We Provide

Digital Marketing Cube provides the following services to clients across India:

• Search Engine Optimisation (SEO) — technical SEO, on-page optimisation, content strategy, link building, and monthly performance reporting.
• Google Ads and PPC Management — campaign setup, keyword research, ad copywriting, bid management, and ongoing campaign optimisation.
• Meta Ads Management — Facebook and Instagram paid campaign strategy, audience targeting, creative guidance, and performance reporting.
• Social Media Marketing — content planning, post creation, account management, and engagement monitoring across agreed platforms.
• Website Development — WordPress, custom, and e-commerce website design, development, and launch.
• Website AMC (Annual Maintenance Contracts) — ongoing website updates, security monitoring, backups, and technical support as per the contracted scope.
• Business Consulting — digital strategy sessions, marketing audits, and advisory services.

2.2 Every Engagement Is Governed by a Written Proposal

Each engagement begins with a written Proposal or Scope of Work that sets out the specific services, deliverables, timelines, and fees. These Terms and Conditions apply to every engagement unless a specific term is expressly modified in writing within the Proposal.

2.3 Out-of-Scope Work

Any work that falls outside the agreed Proposal is out of scope. The Agency will not begin out-of-scope work without first issuing a written estimate and receiving written approval from the Client. Email approval is sufficient. Verbal requests alone do not authorise additional work.

2.4 Revisions

The number of revision rounds included for any deliverable — ad copy, website design, social media creatives, strategy documents — is specified in the relevant Proposal. Where the Proposal does not specify, a maximum of two revision rounds per deliverable is included. Additional revision rounds are treated as out-of-scope work and will be billed accordingly.

Important: Everything not explicitly listed in the agreed Proposal is excluded from the engagement. If you are unsure whether something is in scope, ask before we begin — it avoids misunderstandings later.

3.1 How an Agreement Is Formed

An engagement is formally confirmed when the Client provides written acceptance of the Agency's Proposal — either by signing the Proposal, confirming acceptance by email, or making the advance payment specified in the Proposal. No work begins until both written acceptance and the agreed advance payment (where applicable) have been received.

3.2 Onboarding and Research Phase

For most services, the first 5 to 7 working days of an engagement are dedicated to onboarding and research. This includes reviewing existing accounts, conducting market and competitor analysis, keyword research (for SEO and PPC), and finalising the campaign or project strategy. This phase is billable as part of the first month's fee or the project advance, even if the Client exits before the campaign or project goes live.

3.3 Access and Information Required

To begin most services, the Client must provide the following within 5 working days of the engagement starting:

• Admin or appropriate access to relevant platform accounts — Google Ads, Google Analytics, Meta Business Manager, Google Search Console, website CMS, and any other platform relevant to the service.
• Approved brand assets — logo files, brand colour codes, and any brand guidelines.
• Business information relevant to the service — target audience, geography, products or services, competitor names.
• GSTIN (for clients who are GST-registered), for correct invoicing.

The Agency's quoted project timeline begins from the date all required access and information are received, not from the date the Agreement is signed. Delays in providing the above are the Client's responsibility and will push back the delivery schedule accordingly. Fees for any delayed period remain payable in full.

Good results from digital marketing depend on both parties holding up their side of the arrangement. By engaging the Agency, you confirm the following:

4.1 Timely Feedback and Approvals

The Client agrees to review deliverables and respond to requests for feedback, approval, or information from the Agency within 5 working days. If the Client's delay causes work to stall or a timeline to slip, the delivery schedule will be adjusted accordingly. Fees for the affected period remain payable in full regardless of the delay.

4.2 Accurate and Complete Information

The Client is responsible for providing accurate, complete, and current information about their business — including product or service details, target audience, pricing, claims used in advertising, and any legal restrictions on what can be advertised. The Agency takes no responsibility for campaign performance issues, platform policy violations, ad disapprovals, or account suspensions arising from incorrect or incomplete information provided by the Client.

4.3 Website Access and Unauthorised Changes

For engagements that involve the Client's website, the Client agrees not to make changes to pages, code, plugins, or settings that the Agency is actively working on, without giving the Agency prior written notice. Any changes made by the Client that break functionality or undo Agency work will be corrected at the Client's cost.

4.4 Advertising Account Budget

Where the Agency manages paid advertising campaigns, the Client is solely responsible for maintaining sufficient funds in their advertising accounts — Google Ads, Meta Ads Manager, or other platforms. Campaign interruptions caused by insufficient ad budget are not the Agency's responsibility, and monthly management fees remain payable in full even if campaigns are paused due to budget shortfall.

4.5 Accounts Must Stay in the Client's Name

All advertising accounts, analytics accounts, search console properties, and social media pages must be registered in and owned by the Client. The Agency operates these accounts on the Client's behalf. If the Client holds sole administrator access, they agree to share the necessary access promptly and may be required to approve login verification requests during the engagement.

4.6 Legal Compliance

The Client confirms that the products, services, and content they sell or promote are lawful in India, and that they hold all necessary permissions, registrations, and approvals required to advertise them. The Client is responsible for ensuring their advertising content complies with applicable Indian laws, ASCI (Advertising Standards Council of India) guidelines, and the advertising policies of each relevant platform.

This section is important. Please read it in full before engaging the Agency for any service.

5.1 The Nature of Digital Marketing

Digital marketing outcomes are influenced by factors that no agency controls — including search engine algorithm changes, competitor activity, shifts in consumer behaviour, advertising platform policy changes, the technical condition of the Client's website, market seasonality, and the accuracy of information the Client provides. The Agency works with all of these variables, but cannot override them.

5.2 What the Agency Does Not Guarantee

The Agency does not guarantee, and makes no representation or warranty regarding:

• Specific search engine rankings or keyword positions at any point in time.
• Specific volumes of website traffic, whether organic or paid.
• A minimum number of leads, enquiries, calls, or sales from any campaign.
• Specific return on ad spend (ROAS) or return on investment (ROI) figures.
• First-page placements, page-one positions, or any specific placement on Google or any other search engine.
• Continuous, uninterrupted availability or performance of any third-party platform — including Google, Meta, YouTube, or any other network.

Any case studies, historical results, or performance examples shared by the Agency reflect work completed under specific conditions at a specific point in time. They are illustrative only and are not a promise of future performance for any Client.

5.3 What the Agency Does Commit To

While specific outcomes cannot be guaranteed, the Agency makes the following commitments to every Client:

• Applying ethical, white-hat methodologies in line with Google's published guidelines and industry best practices.
• Working with genuine effort and care toward the Client's stated business goals.
• Providing transparent monthly reporting on the metrics that matter most to the Client's business.
• Communicating openly and promptly when something is not working as expected and recommending adjustments.
• Never making promises — to clients or to ourselves — that we cannot honestly keep.

5.4 SEO Timelines

Search engine optimisation is a long-term strategy. Meaningful improvement in rankings and organic traffic typically requires 3 to 6 months or more, particularly in competitive markets or for newer websites. Clients who engage the Agency for SEO accept this reality as a condition of the engagement. The Agency does not offer guaranteed rankings within any fixed timeframe.

6.1 Deliverables Created for the Client

Content, ad copy, social media creatives, website pages, strategy documents, reports, and other deliverables produced specifically for the Client become the Client's property upon receipt of full and final payment for the work in which they were produced. Until full payment is received, ownership of all deliverables remains with the Agency.

6.2 Agency's Pre-Existing and Proprietary Assets

The following always remain the exclusive property of Digital Marketing Cube, regardless of any payment made:

• Internal methodologies, frameworks, and processes used to plan and deliver services.
• Report templates, campaign structure templates, and content frameworks.
• Proprietary tools, scripts, or systems developed by the Agency.
• Any pre-existing creative or technical assets owned by the Agency that were used or adapted during the engagement.

6.3 Website Development — Licensing Note

For website projects, the Client owns the custom design and written content produced specifically for their site, following full payment. However, WordPress core software, premium themes, plugins, and any third-party software installed on the website are subject to their own separate licences. These licences are either held by the Client directly or must be purchased by the Client. The Agency will confirm all third-party licensing requirements in the project Proposal before work begins.

6.4 Portfolio and Case Study Rights

The Agency reserves the right to reference completed work — including general campaign outcomes, website screenshots, and broad results — in its portfolio, case studies, and internal presentations, unless the Client specifically requests in writing, before the engagement begins, that their work not be referenced. The Agency will always seek approval before naming a Client publicly in any external-facing material.

6.5 Agency's Own Website Content

All content on the digitalmarketingcube.com website — including written content, graphics, blog posts, case studies, and service descriptions — is the intellectual property of Digital Marketing Cube and is protected under the Indian Copyright Act, 1957. It may not be reproduced, copied, distributed, or reused without prior written permission from the Agency.

7.1 Agency's Obligations to the Client

The Agency will keep all Client business data strictly confidential. This includes campaign data, performance reports, revenue figures, product and pricing information, account credentials, and all other business information shared during or after the engagement. The Agency will not share this information with any third party without the Client's written consent, except where required by Indian law.

7.2 Client's Obligations to the Agency

The Client agrees to keep confidential any strategies, campaign approaches, reporting structures, pricing, internal processes, or methodologies shared by the Agency during the engagement. This information reflects years of accumulated expertise. It must not be shared with third parties — including other marketing agencies, freelancers, or any party that could use it commercially.

7.3 Credentials and Platform Access

Login credentials and platform access details shared with the Agency are stored securely and accessed only by authorised team members relevant to the Client's project. The Client is strongly advised to revoke the Agency's access and change relevant passwords promptly after the engagement ends. The Agency accepts no liability for account security issues arising from credentials that were compromised before being shared with the Agency.

7.4 Duration of Confidentiality Obligations

Both parties' confidentiality obligations remain in force for the full duration of the engagement and for a period of 3 years after the engagement concludes, for any reason.

7.5 Non-Solicitation of Agency Team

During the engagement and for a period of 12 months after it concludes, the Client agrees not to directly solicit or attempt to hire any individual member of the Agency's team who was involved in delivering services to the Client. This clause is in place to protect the Agency's team and maintain the quality of service it delivers to all clients.

8.1 Platform Dependency

The Agency delivers services using platforms owned and operated by third parties — including Google Search, Google Ads, Google Analytics, Google Search Console, Meta Business Manager, Facebook, Instagram, YouTube, and others. These platforms change their policies, algorithms, features, and terms of service without prior notice to agencies or advertisers.

8.2 No Responsibility for Platform-Driven Changes

The Agency is not responsible for service disruptions, performance fluctuations, account suspensions, feature removals, or policy changes initiated by any third-party platform. This includes Google core algorithm updates, Meta advertising policy changes, ad account suspensions, platform downtime, or the withdrawal of platform features the Agency's services depend on.

8.3 Ad Account Suspensions

Advertising accounts may be suspended by Google or Meta due to their internal review processes. If a suspension results from content, product claims, business category, or information provided by the Client, the responsibility for resolving the suspension rests with the Client. The Agency will assist with the appeals process where it is within our ability to do so, but does not guarantee the reinstatement of any suspended account.

8.4 Third-Party Tool Costs

Where delivering the agreed services requires paid third-party software or tools — such as SEO research platforms, design software, or reporting tools — the Agency will disclose this in the Proposal. Such costs may be included within the Agency's fee or charged separately, as confirmed in writing.

9.1 Permitted Use

This website is intended for informational purposes — to allow visitors to learn about our services and get in touch with us. You may use it for these purposes. You may not use it for any unlawful purpose, to scrape or copy its content systematically, to attempt to access any restricted area, or to transmit any harmful code or malicious content.

9.2 Accuracy of Information on This Website

The Agency makes reasonable efforts to keep information on this website accurate and current. However, no warranty is made as to the completeness or accuracy of any content. Service descriptions, indicative pricing, and case study details may be updated from time to time without prior notice.

9.3 Website Availability

The Agency does not guarantee that this website will be accessible at all times. Access may be interrupted due to scheduled maintenance, server issues, or circumstances beyond the Agency's control. The Agency accepts no liability for any loss arising from website unavailability.

9.4 Links to External Websites

This website may contain links to external websites for reference. These links do not constitute endorsements. The Agency has no control over the content, availability, or privacy practices of any linked website and is not responsible for any loss arising from your use of them.

9.5 Cookies and Tracking

This website uses cookies and similar tracking technologies. Full details — including the types of cookies used, what data is collected, and how to manage your preferences — are set out in our Privacy Policy.

10.1 Cap on Total Liability

To the fullest extent permitted under applicable Indian law, the Agency's total aggregate liability to the Client — whether arising in contract, tort, or otherwise — shall not exceed the total fees paid by the Client to the Agency in the three calendar months immediately preceding the event giving rise to the claim.

10.2 Exclusion of Indirect Losses

The Agency shall not be liable — under any circumstances, and even if it was aware of the possibility of such loss — for any of the following:

• Loss of profit, revenue, or business opportunity.
• Loss of data or corruption of data.
• Loss of goodwill or damage to reputation.
• Indirect, special, consequential, or punitive damages of any kind.
• Losses arising from changes to search engine algorithms or advertising platform policies.
• Losses arising from account suspensions on any third-party platform.
• Losses arising from the Client's failure to provide accurate information, required access, or timely approvals.
• Losses arising from a third party's actions on a platform the Agency manages on the Client's behalf.

10.3 Client Accepts Inherent Risk

The Client acknowledges that digital marketing is an activity that carries inherent uncertainty. Campaign outcomes depend on market conditions, competitor behaviour, platform decisions, and the Client's own business factors — none of which the Agency controls entirely. The Client accepts these risks as a condition of engaging the Agency for services.

11.1 Terminating Monthly Retainer Services

Either party may end a monthly retainer engagement — SEO, Google Ads, Meta Ads, Social Media Marketing, Website AMC — by giving 30 days' written notice by email to the other party's registered email address. The full month's fee remains payable even if notice is given partway through the month. Upon receiving notice, the Agency will complete deliverables for the paid period and prepare a proper handover of all assets and account access.

11.2 Terminating Project-Based Engagements

For website development and other fixed-scope project engagements, cancellation terms — including what fees are payable and what is refundable at each stage — are governed by the Refund & Payment Policy.

11.3 Immediate Termination by the Agency

The Agency may terminate this Agreement immediately and without notice in any of the following situations:

• The Client fails to make a payment within 15 days of the due date and does not respond to a payment reminder.
• The Client directs abusive, threatening, or grossly inappropriate conduct toward any member of the Agency's team.
• The Client instructs the Agency to carry out work that is unlawful, in breach of advertising platform policies, or contrary to the Agency's ethical standards.
• The Client commits a material breach of any term of this Agreement and does not remedy it within 7 working days of receiving written notice from the Agency.

11.4 What Happens at the End of an Engagement

When any engagement concludes — whether by notice, project completion, or termination:

• The Agency will remove its team's access from all Client-owned accounts within 7 working days.
• All paid-for deliverables, campaign assets, and reports will be handed over to the Client.
• All outstanding invoices become immediately due and payable from the date the engagement ends.
• The Agency is not obligated to hand over its own templates, internal process documents, or proprietary tools, even if they were used during the Client's project.

11.5 Data After an Engagement Ends

The Agency may retain project-related records after the engagement ends, in line with the retention periods set out in our Privacy Policy. Clients may request earlier deletion of their data by writing to info@digitalmarketingcube.com, subject to any legal retention requirements.

Neither party shall be held liable for delays or failures in performance caused by circumstances genuinely outside their reasonable control. Such circumstances include, but are not limited to:

• Natural disasters, floods, fires, or other acts of nature.
• Government orders, internet shutdowns, or regulatory actions affecting digital operations.
• Declared national emergencies, pandemics, or epidemics.
• Prolonged power outages or national network failures.
• Changes to search engine algorithms — including Google core updates — that affect rankings or campaign visibility.
• Changes to advertising platform policies by Google, Meta, or other platforms that affect account access, ad delivery, or campaign performance.
• Suspensions or restrictions applied to accounts by third-party platforms without the Agency's knowledge or control.

The party affected by a force majeure event must notify the other in writing as soon as reasonably possible and make all reasonable efforts to resume performance at the earliest opportunity. A force majeure event does not excuse the Client from paying fees already invoiced for services already delivered prior to the event.

The Client agrees to defend, indemnify, and hold harmless Digital Marketing Cube, its proprietor, and its team members from and against any claims, damages, losses, costs, and legal expenses arising from or in connection with:

• Content, product images, or brand materials provided by the Client that infringe any third party's intellectual property rights.
• False, misleading, or unsubstantiated claims in advertising content that the Client provided or approved.
• The Client's violation of any applicable Indian law, advertising regulation, or platform policy.
• Any material breach by the Client of this Agreement.
• Personal data processed by the Agency on the Client's instructions that results in a claim under data protection law.

The Agency will notify the Client promptly upon becoming aware of any such claim and will cooperate reasonably in its resolution.

14.1 Direct Resolution First

If a dispute arises, both parties agree to first attempt resolution through direct, good-faith discussion. The party raising the dispute must put the issue in writing to the other party. Both parties then have 30 days from the date of that written notice to reach a resolution through negotiation.

14.2 Billing Disputes

If you have a query about a specific invoice, write to info@digitalmarketingcube.com within 5 working days of receiving it. Undisputed amounts on the same invoice remain payable by the original due date. Raising a billing dispute does not entitle the Client to withhold any amount not in dispute.

14.3 Arbitration

If a dispute is not resolved through direct negotiation within the 30-day period, it shall be referred to binding arbitration under the Arbitration and Conciliation Act, 1996 (India). The arbitration will be conducted by a sole arbitrator agreed upon by both parties. The language of arbitration will be English. The seat of arbitration will be New Delhi, Delhi, India.

14.4 Governing Law and Jurisdiction

These Terms and Conditions are governed by the laws of India. For any matter that requires court intervention — outside of the arbitration process — both parties submit to the exclusive jurisdiction of the courts in New Delhi, Delhi.

The Agency may update these Terms and Conditions at any time. When material changes are made, the "Last Updated" date at the top of this page will be revised. For active clients, any significant changes will be communicated by email at least 15 days before they take effect.

Your continued use of this website or the Agency's services after any update takes effect constitutes your acceptance of the revised Terms. Previous versions of this document are available on request — write to info@digitalmarketingcube.com.

These Terms and Conditions cover the general rules of our working relationship. Certain topics are covered in detail in separate dedicated policy documents:

All three documents together form the complete set of terms that govern your relationship with Digital Marketing Cube. We recommend reading all three before engaging us.

If you have questions about anything in this document, or need clarification before engaging us for a project, please reach out:

Governing note: These Terms and Conditions are governed by and construed in accordance with the laws of India. Any disputes in connection with this document are subject to the jurisdiction of the courts in New Delhi, Delhi, India.