How To Start a Shopify Store For Beginners in 2025

Shopify is an easy, simple, and comprehensive platform among other CMS platforms where you can start your online business very easily. Building an online store on the Shopify platform offers a wide range of features that open multiple doors of opportunities. Moreover, If you are planning to start a new business online or want to launch your offline store on the online platform, then Shopify will be the best platform for your business. Whether you are technical or non-technical, Shopify allows you to start an online store and sell the products with ease and convenience. However, if you don’t know how to start a business, then here is a complete guide on how to start a Shopify store for beginners.

Moreover, you must have seen many famous brands such as Netflix, RedBull, and others, these are also built on the Shopify platform. Owning a successful e-commerce business has never been easier before. But, with Shopify, you can easily start doing business and grow in the market.

Is starting a business on Shopify worth it?

Shopify is a popular e-commerce website development platform allowing anyone to set up their business store. Thus, it’s worth investing your time and money in Shopify as it gives profit exponentially. There are many reasons why you should choose Shopify for your website building.

There is no defined type of business, that you need to do to have a Shopify store. You can start any type of business store on the Shopify platform without wasting time learning the codes or processes. Shopify allows you to start your account within an hour. Thus, choosing Shopify over others is always preferred.
Shopify offers assistance through Shopify experts, blogs, and courses to search for resources to make your business successful. Thus, you need not strain your brain for thinking and searching for resources and tips.

Thus, starting a business on the Shopify platform is worthy and beneficial for your growth.

How much investment do you need to start a Shopify store?

Shopify platform is not limited to a certain pay amount. Moreover, the platform has flexible subscription plans for every type of user. It includes plans for beginners, plans for medium-scale businesses, and one plan for heavy commercial businesses. In addition, the platform offers a day trial where you can start and learn about the platform. And, then pay for the rest of the days if you want to continue. Talking about price, it may range from $39 to $399 depending upon the plans of the Shopify.

Tutorial on how to start a Shopify store for beginners

To create a store, you don’t have to be a technical expert, as the Shopify platform offers easy development of an online store and conveniently grows your business. Thus, here are stepwise details on how to start a Shopify store for beginners.

Choose your business niche and products

Before you start your Shopify store, you must decide the niche you want for your business and the products you are going to sell. Moreover, there are a few things you should keep in mind before choosing a niche and business product.

Analyse market competition and demands –

Research is the first thing you need to do if you are thinking of starting a business on Shopify. As there are numerous amount of Shopify stores, so if you want to succeed among them you need to research and think beyond the competition. Moreover, it’s important to research the market and find the niche with maximum demand.

However, if you are new and couldn’t figure out then you can find which business has maximum demands on Google Trends.

Focus on your passion and interest area-

To make any business successful, you must have an interest in it. Thus, choose the business niche and products within your interest area to increase your success rates. In addition, it also makes you motivated and hustle in that part.

Keywords research –

Many keyword research tools such as Google Keyword Planner, SEMrush, and others will help relate and analyze the competition.

Analyse your competitors –

There may be multiple stores having the same niche and products. Thus, it’s better to analyze and study your competitors to plan what you need to add to your business and what they lack. Moreover, it will help you analyze what are their selling strategy, pricing, branding, and others.

Social media and online communities research –

You can go through social media handles that include Facebook, Instagram, and others to know what’s trending in the niche you are deciding for your business. In addition, with social media research, you may get to know how to get maximum customer engagement on the products. Also, with social media posts, you may get to know which product is popular among customers. Moreover, if you want to know your niche thoroughly, then you may join forums that are niche-related, where you can participate, ask questions, and get your business ideas more accurate.

Thus, with all this niche research, you can finally come up with a refined business niche, offering a unique value proposition for your business targeting audience and making yourself different from your competitors.

Create a Shopify account

Once you get the idea of a niche and products for your business, then you need to create a Shopify account to start a business on this platform. To create an account, you need to visit the webpage on the Shopify website and choose the start a free trial option to start with sign up.

Moreover, after clicking, you are redirected to a page with a series of things like your email address, create a password for your account, and choose the store name. However, you need to note that choosing a store name is important as it will be your default Shopify domain. So, choose the name that relates to your business and reflect the business idea through the name. Thus, think properly and brainstorm every business name idea related to your niche. And come up with the final name.

In addition, once you complete the signup, you will be redirected to the Shopify admin page where you can build your business store as you want.

Setup your Shopify store

To set up your Shopify store, you must know about the admin page and its features. Thus, on the admin dashboard, multiple features include:

Orders– With this, you can manage your orders and view your order records such as order pending, order fulfilment, cancellation, reviews, and others.
Product – You can add, remove, or manage your products. In addition, it also offers to upload the product photo, write a description, and set the correct price.
Customers – You can get access to the customer details on your store along with their contact numbers.
Content – Manage and publish the content for your store to engage with your customers and make your account more visible to audiences.
Finances– From here you can keep track of your revenue, profit, and loss, and monitor the financial status of your business.
Analytics – You can view sale numbers, and analyze the business growth.
Marketing – Start multi-channel promotions through various platforms that include Shopify Email marketing, social posts, and SMS marketing. In addition, you can start automated marketing with abandoned cart emails.
Discounts – Create and manage discounts with terms and conditions including free shipping for specific orders or discounts.
Apps– Install and manage apps to support Shopify store functions.

Moreover, for setting up a Shopify store, you need to purchase a custom domain so that customers recognize your store easily. In addition, a custom domain is important for business as it helps in optimizing the search engine and makes your profile easy to find for audiences. Other than this, setting up a store includes looking for overall design and layout including features and functions. Thus, you need to have the best-suited theme for your business.

Choose Shopify theme for your store

Choosing the best theme is very crucial as if your store is visually appealing then it can attract a lot of customers generating revenue. Moreover, there are numerous themes available on Shopify that are available either free or paid. In addition, to select a theme for your store, you need to go to the Online Store option on the admin dashboard and select themes. Thus, browse multiple themes and choose the best-suited theme for your niche and products. There are multiple things you should consider when choosing the theme.

Paid themes or free themes

There are multiple free themes available, however, paid themes come with multiple features and functionalities. It is best to choose paid themes as it provides regular updates, the best support, and high-end security. In addition, the stores with paid themes very so you will not find Shopify stores with themes of your choice much on the internet.

Theme defining the niche

Multiple themes are designed especially for defined niches. Thus, choose the theme that suits your niche to connect with users more and increase profits.

Theme customization

If you want to make your store webpage look good, then theme customization is an essential step to get a store that looks professional and unique. Moreover, with Shopify, you can customize your theme that delivers your business demands. Thus, Shopify has a Shopify Theme Editor option where you can edit and modify theme layouts, colours, typography, and others with just a simple drag-and-drop option.

In addition, Shopify also gives you the option to edit your theme in a more advanced way that includes using HTML, JavaScript, and CSS.

Shopify store optimization

Optimizing your store means making your store a well-designed business that offers the best user Interface. Thus, improving customer engagement and increasing sales. Moreover, it’s beneficial to invest your time in making attractive, user-friendly stores showing your brand’s belief and making your customers comfortable and happy while shopping with you.

Addition your products to the Shopify store

After choosing the theme and customizing the store, now you need to add products. You will get to navigate the admin dashboard to the Products section and choose Add Product to start the process of adding products. Moreover, you need to enter information on every product you add to your store. It includes

Title of the product
Description of the product
The price you decided for the product
Images
Inventory and details on shipping of the product

However, you need to note that it’s important to add products with high-quality images. As it is the factor that decides whether customers will buy your product or not. Thus, if you are doubtful about your photography skills, you can invest in photography brands like Soona.

In addition, you also need to keep SEO in mind while writing product descriptions. You must add relevant keywords, and tags in your description to rank your website on search engines.

Moving forward, another important thing you need to do is organize your products on the webpage in such a way that it could be easier for customers to browse. You can arrange the products into categories and collections on the admin dashboard. In addition, you can make your webpage more effective by using more tags and filters to refine your product’s organization. Thus, including these will help you gain a better customer experience and allow customers to explore your store with ease and convenience.

Setup payment gateways for your store

Once you add the products and organize them to make the appearance of your store more attractive, you need to set up a payment gateway for your Shopify store. Moreover, adding payment gateways are important as it allows transactions and accept customer’s payments. There are multiple payment gateways that Shopify uses, including Shopify Payments, PayPal, and Stripe supporting all major credit cards.

Moreover, to set up a payment gateway for your Shopify store, you need to navigate through Settings on the Shopify admin page. Then, you need to click on the Payment option. However, you will get a Shopify payment option by default which you can change later. But, if you want to have third-party payment gateways including PayPal and Stripe then you need to connect your accounts with the Shopify store.

However, there are considerate fees and transaction costs for this payment gateway. Thus, here are steps on how you can set up a Shopify Payment gateway in your store.

Before you start the setup, you need to check which payment gateways your location supports.
Ensure you have two-step authentication active on your Shopify account. This will protect your account and transaction information.
Activate the Shopify Payment gateway by clicking on settings and then payment on the admin page
Add your business details along with banking information. However, make sure the details you provide are correct and complete.
Once you add your bank details, choose the currency you want to do business in.
If you face any issue and need help you can get assistance from Shopify Support.

Setup shipping setting on your Shopify store

Shipping is a crucial part of any online business as it affects the customer experience and your business profits. Thus, to set up shipping on your store, click settings on the admin dashboard and then go to ‘shipping and delivery’.

Set shipping zones for your store-

You can set the shipping zones as per the area of location where you will offer the shipping services. However, each zone will have its own rates and delivery options of shipping. Thus, you can decide on different strategies as per the location and customers. If you want to have a profitable business, then you need to choose Fulfilled by Shopify to ship your products.

Deciding the shipping rates-

You need to decide the shipping rates, either it can be flat-rate or calculated rates as per weight, order location, and total amount of the order.

Delivery options –

You can offer multiple delivery options to enhance customer experience including standard, overnight shipping, or expedited shipping. Thus, by offering multiple delivery options, you can help customers as per their needs and preferences.

Use shipping apps and integration –

For a better user experience, you should integrate third-party shipping apps to streamline further shipping process. Thus, it will help you to create shipping labels, track packages, and manage return options.

Set up tax settings on your Shopify store

If you are starting a business, you must know how much tax you should charge on your products. However, you don’t have to put in extra effort, as Shopify will offer tax settings for your online presence. All you need to do is go to Settings on an admin dashboard, then click on Taxes.

Set taxes as per location – You can set your taxes based on the location you are using the online store. Moreover, you can automatically calculate taxes with Shopify based on your online store location.
Add tax exemptions – With Shopify, you can create tax exemptions for specific products or customs, so that you can only charge taxes when it’s important.
Research local tax law– You need to know all the local tax laws and consult with professionals to ensure that you are charging the right tax amount for your business.
Collect and remit your taxes– After configuring the tax setting, Shopify allows you to automatically add the needed taxes on orders. In addition, you have to collect and submit taxes to the authorities.

Create the necessary page for your online store

Your Shopify business store needs to have multiple essential pages that are necessary for customer interaction and satisfaction. In addition, the key pages are

About us– This page helps to convey your brand story, mission, and values to customers. Thus, with an About Us page, you can make people understand your history and inspiration for your business.
Contact Us – This page helps you with any issue your customer is facing with the product or inconvenience from your store. Thus, with this page, customers will be able to reach out to you with queries, concerns, and feedback.
Shipping and returns page– This page informs the users regarding shipping, delivery times, and other process such as return.
Privacy policy page – This page is legally required for e-commerce businesses to ensure trust among customers.
Terms of service – This page shows the rules and regulations that customers agree to before starting shopping from your store.

Install Shopify apps for better customer experience

With Shopify, you can have multiple apps in your Shopify store enhancing the functioning of your e-commerce store and generating sales. It includes

SEO tools
Email marketing app
Inventory management apps

Launch your store and start a business

Once you are done with all the steps, your store is now ready to go live and launch. In addition, to make your store live, you need to click on the Online Store on your Shopify admin page. In addition, you need to go to the Themes category select Action, and then click on Publish for the theme you chose. Thus, your online Shopify store is now ready to go for business.

Conclusion

Starting a new business with Shopify is very easy even if you are a beginner. With this guide blog on how to start a Shopify store for beginners, you will be able to create an account on Shopify and carve your store with ease and convenience. So, all you need to do is select a business name, create a Shopify account, add products, set up payments, add shipping and delivery options, set up taxes, and then finally create an online store. In addition, it can take approximately 3-4 days to start a new online store. And, after that, you can improve your store in ongoing days.

However, even if you feel the need for assistance to start a new Shopify store, then Digital Marketing Cube is all there for you. We, at Digital Marketing Cube offer you complete web development services that include Shopify store design and development, SEO optimization, and marketing of your business. We have a dedicated bunch of people who work to create a performance-driven and seamless Shopify store that helps to attract an audience and ranks your website high on search engines. Thus, start your business and start selling your products on the popular e-commerce platform Shopify where you can create a Shopify store.